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Some girls don’t need makeup
In my early teen years I formed a simplistic view of the opposite sex. There were two distinct types of girl. There were those who appeared all over the shop, always looking ready to party at a moment’s notice, forever vying for the boys’ attention. For them, anything went and any tactic was fair game.
Then there were the quieter ones who didn’t need makeup. You knew they were genuine – they had that certain something that made you take a second look. They were more certain and purposeful, they didn’t need to flaunt anything or act cool to attract attention.
Salacious rumors about the “look at me” girls were rife amongst the boys, and we bragged about our exploits with them – both real or, most likely, imagined. But secretly, most of us were happier just to hang out with the girls who didn’t need makeup. Continue reading “Some girls don’t need makeup” »
Posted in digital, strategy
Tagged advertising, Brand building, brand purpose, Branding, marketing strategy, online strategy
The Best Bus Stop Ever
Born Mobile are very clear on their target market - Gen M’s . To express their vision and purpose “we make everyday life better with...read more
Posted in inspiring us...
Tagged Brand building, Branding, cool stuff, inbound marketing, marketing strategy, online strategy, social media
TESCO – QR Code at its best!
This must be the best example of using a QR code I have ever seen! To attract busy commuters in South Korea, Tesco recently set...read more
Posted in inspiring us...
Tagged Brand building, Branding, cool stuff, Digital media, inbound marketing, QR codes, technology
We all love a great yarn… the key to blogging
As an inbound marketing strategy, I love blogging. I believe it can be very powerful. I often encourage or coach my clients to consider it...read more
Posted in social media, strategy
Tagged advertising, Blogging, Branding, content marketing, inbound marketing, marketing strategy, online strategy, strategy
PR Disasters? How to Emerge from an Online Marketing Scandal Unscathed
We are all aware of how brutal the Internet can be. The slightest mistakes can lead to the biggest public debacles. For entrepreneurs and online...read more
Posted in social media, strategy
Tagged cool stuff, Digital media, marketing strategy, public relations
