Shoppers are looking for someone to trust. In the light of an increasingly web-driven business environment, have you been asking yourself if your website content is keeping up with the changing online environment? And just how do you get a bigger slice of the growing online market?
Take a look at MightyNest.com, an online business that marries content and commerce, a great example of contemporary online marketing executed properly. Here is a site you can learn a lot from.
MightyNest supply parents with safe, non-toxic merchandise for the home and are living proof that in the new online world ‘content is king’.
Their understanding of consumers’ growing use of search engines and social media led MightyNest to focus their efforts on developing a complete integrated online strategy. Making effective use of Internet technology requires a new mindset. It was a conscious decision for MightyNest to focus on building online relationships with customers and therefore building a reputation as a trusted source of information in their particular niche.
Every product MightyNest decided to carry was carefully reviewed so potential buyers (everybody searching on Google!) could make an informed purchase decision without leaving their site. By going the extra mile to find and verify which product was the safest option for their customers, MightyNest was able to greatly increase their chances of being found.
Their strategy has made them a trusted source of content!
MightyNest has seen extraordinary growth and built up a strong community with 18,530 Facebook ‘likes’ and counting!
Marketing today is about positioning yourself to be found. It’s not just about selling your product anymore, it’s about providing value. This often means shifting from an outbound focus, where sales representatives make cold calls, to an inbound focus, building relationships with prospective customers through virtual networking. This also means including social media as part of your internet strategy.
Companies that can anticipate the questions and create appropriate content are more likely to have users visit their sites, where they can continue the conversation.
The challenge for small businesses is making it to the top of the search list. The process of clicking on links and wading through sites is so tedious that most users never look beyond the top few results. Businesses that position their sites as the go-to place for information in a given niche will see sales follow.
Consumers turn to the Internet to learn what products are available for the best price. Companies that provide the most interesting content, the best value and the right answers generally get the sale.leave a comment