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Listen to this article Monthly Archives: May 2011
Breaking news… marketing is dead
OK, maybe I should have said CHANGING, but at least now I have your attention! Think about it: how hard is it nowadays to get...read more
Posted in digital, social media
Tagged facebook, inbound marketing, marketing, online, permission marketing, social media, strategy
Three reasons why you don’t need a mobile version of your website
Thanks to Apple, the smart phone has become ubiquitous and is now used for everything from personal banking to reading the news. Email is no longer...read more
Posted in digital, strategy
Tagged advertising, cool stuff, creative, ecommerce, facebook, marketing, mobile, smartphone, technology, websites
Five keys to improving online ROI
A focus on differentiation and creativity separates any online advertising effort that genuinely builds awareness and attracts potential buyers from one that fails to make...read more
Posted in digital, strategy
Tagged advertising, cool stuff, digital, ecommerce, facebook, integration, linkedin, online, social advertising, strategy, technology, web campaign
Creativity & opportunity = winner
Strategy & creativity combined to seize an opportunity! This spectacular outdoor board was positioned directly outside the New York Auto Show. One side of the...read more
Posted in inspiring us..., strategy
Tagged advertising, Brand building, cool stuff, creative, Outdoor advertising, public relations, strategy
Advertising rewards bad weather!
Clever advertising can turn a negative into a positive! A German tours company has launched a special action to promote their brand: The “Bad Weather...read more
Posted in digital, social media
Tagged advertising, Digital media, inbound marketing, public relations, social advertising, strategy, web campaign