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We all love a great yarn… the key to blogging
As an inbound marketing strategy, I love blogging. I believe it can be very powerful. I often encourage or coach my clients to consider it as part of their overall strategy. So what is the key to success if you plan to blog?
It’s very simple: basic storytelling.
Blogging can only influence: forget about blatantly using it to sell. The old “Look at our product. Isn’t it great. Our customers love it, so buy it now” approach won’t wash. Continue reading “We all love a great yarn… the key to blogging” »
Posted in social media, strategy
Tagged advertising, Blogging, Branding, content marketing, inbound marketing, marketing strategy, online strategy, strategy
PR Disasters? How to Emerge from an Online Marketing Scandal Unscathed
We are all aware of how brutal the Internet can be. The slightest mistakes can lead to the biggest public debacles. For entrepreneurs and online...read more
Posted in social media, strategy
Tagged cool stuff, Digital media, marketing strategy, public relations
What do you stand for?
James Wedmore’s popular Video Revolution reported that in every single minute of 2012 there were: 2.8 million videos viewed on YouTube 277,000 logins on Facebook...read more
Posted in social media, strategy
Tagged Brand building, Branding, creative, marketing, marketing strategy, online strategy, strategy
The Ikea Effect
Have you ever put an IKEA shelving unit together? While it might look crooked and on the verge of squashing the cat, you think it...read more
Posted in inspiring us..., social media, strategy
Tagged advertising, Brand building, Branding, cool stuff, internet advertising, marketing
Are you truly up for big change?
Christmas has a strange effect on we mere mortals. Everybody gets a little reflective, ruminates about the past 12 months and boldly starts planning for...read more
Posted in social media, strategy
Tagged advertising, Branding, content, digital, Facebook marketing, integration, Landing Page Design, online strategy, social media