Have any of you had a look at my e-paper on Inbound Marketing? If so thanks. If not, go for it now.

The reason I’m raising this is I feel compelled to tell you about my personal experience and efforts in the past 18 months. I saw the sense in adopting the concept of Inbound Marketing because of my 20 odd years of advertising & marketing experience and witnessing the “online” and “social” phenomena hit our industry like a tsunami.

So when I realised that attracting customers to me, instead of chasing them by pushing unwanted advertisement out randomly I adopted a big change in my marketing tactics.

Don’t get me wrong, I haven’t stopped marketing or stopped my clients from marketing. I have stopped wasting my time. I have stopped interrupting people with salesy messages that don’t interest them. And I have shown clients where to stop wasting money.

My personal marketing philosophy has turned outside-in. I have stopped trying to find customers and started doing everything I can to have customers find me.

Take this blog as case in point. And yes it has worked. Continue reading “Inbound Marketing — what’s the buzzz..” »