DAD: Right, now lets talk about a toy you love and see if it is actually a brand.
DAUGHTER: Umm, I love Bratz dolls.
DAD: Good, are they different to all of the other dolls in the shops?
DAUGHTER: A lot.
DAD: What do you mean by that?
DAUGHTER: Well, they are so cool. They have so many sort of funky clothes and accessories. They just look way less boring than say a Barbie.
DAD: But Barbie are OK aren’t they?
DAUGHTER: Yes, but they’re just not the same. I think Mum had Barbies didn’t she? Bratz look like they could all be singers like Pink.
DAD: So, you think Bratz are unique? That’s what we call difference. And the way the Bratz Dolls look like you hope they would shows they know and actually understand you. Continue reading “Branding — it’s childs play Part 2” »
Looking back over only a few years, would you say your buying patterns have changed? I know mine have. My family’s have. My staff’s have....read more
(Part 1 of a 2 part article) When my daughter was younger she had difficulty understanding what I do at work. I didn’t think answers...read more