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Listen to this article Tag Archives: creative
What do you stand for?
James Wedmore’s popular Video Revolution reported that in every single minute of 2012 there were: 2.8 million videos viewed on YouTube 277,000 logins on Facebook...read more
Posted in social media, strategy
Tagged Brand building, Branding, creative, marketing, marketing strategy, online strategy, strategy
Differentiation through customer experience
In a six-year landmark project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras studied 18 exceptional and long-lasting...read more
Hilarious SOS Condom Delivery Service
Once brand integrity is built you don’t want to mess with it. The creative minds behind this Durex video managed to use tasteful (well almost)...read more
Posted in inspiring us...
Tagged Brand building, Branding, cool stuff, creative, marketing strategy, Youtube
Why vs What
Have you ever asked yourself “why did I start my company”? This must be one of the hardest questions a business owner has to answer....read more
Posted in social media, strategy
Tagged Brand building, Branding, creative, marketing strategy, online strategy, strategy
How to combat marketing fatigue
The biggest question for every business is – how do you generate more business (and profit!)? While all of us are increasingly under this constant...read more
Why Branding matters?
Australians between the ages of 16 and 30 account for 13% of total household expenditure. That’s a cool $62 billion – and a staggering 62%...read more
Posted in digital, strategy
Tagged Brand building, Branding, creative, deliver key messages, marketing, strategy, Tagline, Your Logo