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Listen to this article Tag Archives: marketing
Why Branding matters?
Australians between the ages of 16 and 30 account for 13% of total household expenditure. That’s a cool $62 billion – and a staggering 62%...read more
Posted in digital, strategy
Tagged Brand building, Branding, creative, deliver key messages, marketing, strategy, Tagline, Your Logo
Now if it was beer!!
When the weather hit the high 30s at a beach in Brazil last year, the drinks company Sprite launched a great piece of branded advertising....read more
Posted in inspiring us...
Tagged branded advertising, consumer engagement, cool stuff, marketing, strategy, Youtube
Inbound Marketing – part 2
In last week’s blog I talked at length about how successful inbound marketing can be at generating traffic for business. To recap, inbound marketing essentially...read more
Posted in digital, strategy
Tagged inbound marketing, integration, marketing, online, online strategy, search engine optimisation, SEO, social advertising, social media, strategy, website strategy
Fantastic inbound marketing “infographic”
While inbound marketing is no walk in the park, many of you will know that I believe it has a big future. Embracing inbound marketing...read more
Are you annoying your customers?
Looking back, we can see how during the first phase in the evolution of the Internet, Google changed forever the way we interacted with the...read more
Posted in social media, strategy
Tagged Brand building, google, inbound marketing, integration, marketing, online strategy, website strategy
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Online marketing – get your hands dirty & see results
How can your business stand out when there are millions of websites competing for attention and common long-established marketing strategies are failing? More and more...read more